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How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar.

Larger transportation / logistics companies typically have human resources or their own internal recruiters who report to human resources. Medium to small transportation / logistics companies may use staffing companies to feed them hourly people and head hunters to find them sales people at all levels. The also use head hunters to find them ops exempt management people. There isn’t a clear division line drawn for this as there is blending of reasons and uses by transportation / logistics companies of all sizes.